Reports & Dashboards
Reports and dashboards help you analyse data and track performance. Reports pull raw data; dashboards visualise it with charts and metrics.
Running Existing Reports
Screenshot needed: The Reports tab showing report folders and a report open with filters and data table
- Click the Reports tab (or find it in the App Launcher)
- Browse folders or use the search bar to find a report
- Click a report name to run it
- Results load in a table with totals and groupings
Filtering a Report
When viewing a report, you can adjust filters without editing:
- Click Filters at the top of the report
- Modify filter values (e.g. date range, owner, status)
- Click Apply — the report refreshes with the new filters
- These filter changes are temporary and don't save to the report
Exporting Report Data
- Click the dropdown arrow next to the report name
- Select Export
- Choose Formatted Report (Excel) or Details Only (CSV)
- Click Export
Creating a Report
- Click New Report from the Reports tab
- Choose a report type — this determines which object(s) and fields are available:
- Leads — for lead data
- Opportunities (Clients) — for client/deal data
- Contacts — for contact data
- Activities — for tasks, calls, events
- Click Continue
The Report Builder
Screenshot needed: The report builder showing the filters panel, outline panel, columns, and live preview
The report builder has several areas:
| Area | Purpose |
|---|---|
| Filters panel | Set conditions to narrow results (e.g. "Created Date = This Month") |
| Outline panel | Add groupings (rows/columns) to summarise data |
| Columns | Choose which fields appear as columns in the table |
| Preview | Live preview of results as you build |
Adding Columns
- In the left panel, find the field you want
- Drag it into the columns area, or click the + icon
Adding Groups
- Click Group Rows or Group Columns in the Outline panel
- Select a field to group by (e.g. "Lead Status", "Stage")
- The report now shows subtotals for each group
Adding Summaries
- Click the dropdown on any numeric column header
- Select Summarize → Sum, Average, Min, or Max
- Totals appear in group headers and at the bottom
Saving Your Report
- Click Save or Save As
- Name the report
- Choose a folder (e.g. "My Reports" or a shared folder)
- Click Save
Report Types
| Type | Use Case |
|---|---|
| Tabular | Simple flat list of records — best for exports |
| Summary | Grouped by rows with subtotals — the most common format |
| Matrix | Grouped by both rows and columns — best for cross-tabulation |
Change the report type using the Format button in the report builder.
Dashboards
Screenshot needed: A dashboard with a mix of chart types — bar chart, donut chart, metric, and table components
Dashboards display report data as visual components — charts, gauges, tables, and metrics.
Viewing a Dashboard
- Click the Dashboards tab
- Select a dashboard from the list
- Click Refresh to pull the latest data (dashboards cache data and may not be real-time)
Dashboard Components
Each component on a dashboard is powered by a report. Common component types:
| Component | Best For |
|---|---|
| Bar/Column Chart | Comparing values across categories |
| Donut/Pie Chart | Showing proportions of a whole |
| Line Chart | Tracking trends over time |
| Metric | Showing a single number (e.g. total leads this month) |
| Gauge | Showing progress towards a target |
| Table | Showing top/bottom records in a ranked list |
Creating a Dashboard
- Click New Dashboard from the Dashboards tab
- Name it and choose a folder
- Click + Component to add a widget
- Select a source report for the component
- Choose the chart type
- Configure groupings and measures
- Click Add then Save
Dashboard Filters
Some dashboards have filter buttons at the top. Click them to change the data view (e.g. filter by team member, date range, or region).
Subscribing to Reports
You can schedule reports to be emailed to you automatically:
- Open a report
- Click the dropdown arrow → Subscribe
- Set the frequency (daily, weekly, monthly)
- Choose the day and time
- Add conditions if you only want the email when data meets certain criteria
- Click Save
Tips
- Favourite reports and dashboards you use often — they'll appear in your Favourites menu
- Use relative date filters (e.g. "This Month", "Last 7 Days") instead of fixed dates so reports stay current
- If a report returns too many records, add more filters to narrow it down
- Dashboard components can be clicked to drill through to the underlying report